New digital and experiential campaign debuts with a life-size coffee cup car
The HUB Garage, a nonprofit organization dedicated to repairing cars for single moms, announced today they have created a one-of-a-kind car, made entirely out of coffee cups. The “cup car” was created to generate awareness for the millions of single moms nationwide who need reliable transportation to provide for themselves and their families. While it isn’t a working car, the cup car will encourage people to donate what they usually spend on a cup of coffee to The HUB Garage. By doing so, they will help keep single moms in the driver’s seat of their lives.
The cup car will make its debut on Music Lane in Austin on Saturday, November 5th, 2022. People walking by will be able to take pictures with the colorful car and make donations via a QR code.
It will be on display at SOCO Hotel from Sunday, November 6th, through Thursday, November 10th.
“We made the car out of coffee cups to help other moms realize they could donate what they usually spend on a cup of coffee to The HUB Garage and help single moms get their car repaired. Being a mom is hard and being a single mom is harder. There is no Plan B when their car goes down.”
Jaclyn Dowdle, The HUB Garage Chief of Staff
“100% of donations to The HUB Garage go directly to car repairs for single moms. People can feel good knowing their money is going directly to other moms who need help.”
Jonathan Carr, The HUB Garage Founder
“There are currently over 10 million single moms in the United States and nearly 30% of those moms are living below the poverty line. If these moms don’t have functioning transportation it affects their ability to get to work and get their kids to school. It affects the trajectory of their lives,” stated .
Christy Kobuszewski, The HUB Garage Chief Operations Officer
The HUB Garage partners with a growing number of auto repair shops across the country to help single moms keep their cars on the road.